Facebook-owned Instagram is upgrading its search performance and letting users discover content by keywords for the first time.
Facebook-owned Instagram is upgrading its search performance and letting users discover content by keywords for the first time.

Till now, Instagram users have only been capable of search for content by username, hashtags, location tags, and names.

Based on a report from Tech Crunch, Instagram users are now capable to search for posts utilizing keywords that will appear in images and video captions.

There’s so much left to get understood about the new search feature, however, I’ll round up the data that’s been made accessible so far.

Instagram Keyword Search Feature Working: Keyword search works by permitting users to type in a keyword akin to “study motivation” rather than being limited to a hashtag or profile like #studymotivation.

Search outcomes should then surface posts about study motivation they are not particularly tagged as such. It’s not precisely known how Instagram determines what a publish is about without relying on hashtags.

It’s identified that Instagram will use captions to find posts for keywords, however even there are still many questions about it.

A company spokesperson tells The Verge that Instagram considers “a variety of factors” when returning keyword search outcomes. This contains the kind of content, captions, post time, and many more. The spokesperson confirms Instagram makes use of machine learning technology to “discover the highest quality content that’s relevant to you.” There’s no mention of whether that additionally involves image recognition.

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